Monday, May 7, 2012

Robot Mommies


Lying down tired at 1 a.m. through a sleepless night I wonder what could give me rest and a good sleep. My inner self responds immediately in two words - Mummy's place. In another second I ask myself why not the breather come at my sister’s or my sister-in-law’s place, though leisure time comes down in buckets there as well. And as if I am playing a question and answer game with myself, I reply they could be as tired as I am...What about Mommy? Naaaah that’s out of question. She cannot be ever tired right!! (She would never make us feel so even if she is and so many times we fail to realize ourselves that she would ever be tired.)

So many times when I am drained out or infact just don’t feel like doing the household stuff, I have reflected back upon times when I was with my mom. I have tried to reminisce times when I had a feeling that Mommy would be tired and that feeling appears to be so out of place!!

 

And while I write all this about Mommy I don’t want to skip this quote - ‘My mother had a great deal of trouble with me, but I think she enjoyed it’ – Mark Twain

Mommys’ bring us to the world and they bring world to us. Pouring the day-to-day lessons and homework, running us to dance and sports classes, exhibiting the right and the wrong and finally tucking us tight to sleep – it all comes in Mommy’s package and not to miss, it comes untiringly. They run before us to grab the perfect time for us, working non-stop to make the ends meet. It’s an unselfish and magnanimous job that pays at length to the kids in what they become.


To all mom's who are their kids' robots

Thursday, April 12, 2012

Taglines Goof-up


A sight today prompted me to play with some taglines. It was an ad sign outside a small eatery. To be precise it was a handwritten ad made up of three different boards with a word on each. (Ohh how much better it would have been if I had my camera handy to show you rather than explaining it through words)

The words written on the signboards said -

Lunch
For
Open

…as I read them and I thought how incoherent of these people who say their first language is English. Then in a fraction of second I realised my over-sightedness – go back and read the words in reverse order and it all makes sense! I actually read the ad in reverse order and misconstrued it.

And how much relevant does it make the emphasis that is made in all work environments – ‘Give the product the customer perception’. The guy putting these signboards missed this perception and lost a potential customer (supposedly me) who did not get a word the eatery was trying to convey.

This thought set me to think about the readability issue I have had been working for in the past and frisk for some company taglines to goof up with. Here’s a list of them I played with:

  • Apple would say box the outside think
  • Bank of America would become an opportunist with a tagline ‘Opportunity of Bank
  • Barack Obama would get his mailbox full with optimistic replies to his questionNeed we change
  • Chrysler would go crazy with no mercy on its bankruptcy with clients claiming the product in taglineStandard comes Inspiration
  • This aint give any business to Expediaright travel travel just don’t
  • Men gonna get bloody with Gillette bringing up such products ‘Sharp feel sharp look
  • Ford’s minor quality observation ‘one job is quality
  • Yup GE guys needs to work in this order ‘Work at Imagination
  • This gonna give Jaguar and Office Depot a new avenue of business ‘performance of art’ and ‘business of care taking’ respectively.
  • Anyone could sue Gerber for this one ‘business our are babies
  • By the way to whom is Phillip Morris telling ‘Listen they’ll talk
  • And Lee is shouting it out ‘America built that Jeans’
  • Of all Budweiser played safe that way ‘Beers of King


And as obvious if you wanna read the original taglines read them in reverse…



Thursday, March 29, 2012

Daring the Words


It is my small story...from conjuncture of dream of getting myself read to accomplishment of plaguing all with my words, from composition of words to penning down a story, from posting my scribbles to perceiving myself as an exemplary writer.

When I first created the blog I was unsure of making it viewed-how many readers would stumble upon and then be glued to it to read more or may be find it worth sharing. I still dared.

I wanted even the name of the blog to be enticing - a unique composition of words that sent an epistle to readers. I worked upon it…jotting down names while theming each construction on subjects
like if it was a dream that I wanted to accomplish, or was I just going out expressing myself to the world or what arena was my work going to encompass.........then I dared this (Beyond Dreams)name.

I scribbled through few stories, articles to be my first launch and every time kept it aside for another review. They all then rested in a folder in search of a better work. This time I scrolled through the folder and then I dared to show up this one.

Yes finally I have dared…prepared myself to plague readers with my words and to settle them down between my words.

Daring a step ahead of dreams….